Berkley KREJ FFS Jerkbait 100

A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column from the bottom towards the surface. A leader in Forward Facing Sonar (FFS) optimized baits, Berkley designed the Krej to stand out from the pack, defying conventional jerkbait presentations by ascending in the water column on the retrieve, and gracefully falling backwards to your target depth when paused.